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企业简介

发布日期:2013-12-06 00:00

 

 

珠海市泰锋电业有限公司(以下简称泰锋电器)成立于1997年,泰锋品牌创始人蔡海鸿(曾用名蔡海鹏),公司总部位于珠海市前山明珠南路。公司成立前主要从事代理和经营世界著名音响品牌的业务。现主营业务为全系列家用电器、含手机/电脑的多类电子产品、音响设备等多元产品的代理、批发、零售。其中,零售业务连续八年销售额都超过8亿元人民币,在珠海市场占有率达60%以上,是珠海最大规模的家用电器销售平台。

 Zhuhai Taifeng Electronics Co., Ltd (hereinafter referred to as Taifeng Electronics) founded in 1997 by its initiator Cai Haihong (formerly known as Cai Haipeng). The headquarter of the company is located at Mingzhu South road, Qianshan, Zhuhai. Before establishment, the company mainly engaged in selling world known acoustics products as an agent. Now, our core business has expanded to all household appliances, covering agent, wholesale and retail of various electronic products including cell phones and PCs, acoustics instruments and other products. Among which, sales volume of the retail business has more than 800 million RMB for eight consecutive years, making us the largest sales platform for household appliances with a 60% market share in Zhuhai.

 

泰锋电器目前拥有共9家实体店:上冲总店、新香洲旗舰店、拱北金牌老店、吉大国贸店、金湾三灶店、斗门旗舰店、前山店、南屏店及西区家和城店,涵盖了珠海市各主要区域、斗门城区及金湾区,其中经营面积最大的四家门店属公司的自有物业。除此之外,泰锋电器还自建了专业的物流团队和专业的售后团队(含安装、维修),实现了供应链一体化,并以讲诚信、重承诺的企业理念获得了珠海人民的认可,积累了近50VIP客户。

Taifeng Electronics now holds 9 physical shops: Shangchong Main Store, Xinxiang District Flagship Store, Gongbei Premium Old Store, Jida Guomao Store, Jinwan Sanzao Store, Doumen Flagship Store, Qianshan Store, Nanping Store, and Jiahecheng Store of the Western District, covering all major areas of Zhuhai City, including Doumen District and Jinwan District, Among which the four largest stores belong to the company's own property. In addition, Taifeng Electronics also built a professional logistics team and after-sales team (including installation and maintenance), achieving supply chain integration, and obtaining recognition of the Zhuhai people for its business philosophy of honesty and commitment. The company has accumulated nearly 500,000 VIP customers.

 

为了适应零售行业变革和发展的需要,泰锋电器着眼于未来,于2012年开始启动互联网转型升级工作,正式成立了电子商务科技公司,全面开展电子商务业务。2013年,泰锋电商自主开发了珠海首个大型B2CO2O同城电子商务平台泰锋网购,是全国探索社交化电子商务以及传统家电连锁实现互联网+升级的开拓者和实践者。

To tackle with the needs of reform and development in the retail industry, Taifeng Electronics is focusing on the future. We started the Internet transformation and upgrading program in 2012, and officially started up our e-commerce technology company to carry out e-commerce business in an all-round way. In 2013, Taifeng E-commerce solely developed Zhuhai's first large-scale B2C and O2O city-wide e-commerce platform – Taifeng Online Shopping – becoming a pioneer and practitioner in the initiative to integrate social e-commerce and traditional chain sales of household appliances, aiming to achieve Internet + upgrade.

 

公司秉承领先的管理理念,引进了全球先进的德国SAP管理系统,业务、财务一体化(含SDFICOCRMMMHRPSBIBOPI以及POSTMSPDA等集成一体化)。作为珠海本土的名牌商贸流通企业,从单一门店发展至拥有多家连锁店的企业规模,目前已成为珠海本土规模最大、服务最专业的家电连锁销售平台,在中国华南地区家电经营行业中具有相当的影响力。泰锋电器曾多次被评为珠海先进私营企业市消委会商品品质保证暨先行赔偿单位私营企业光彩之星“ZHTV观众最喜爱的珠海品牌2次被评为国家守合同重信用企业,连续十六年被广东省工商行政管理局评为广东省守合同重信用企业

Upholding advanced management concepts, the company has introduced the world-leading German SAP management system, realising the integration of business and finance (including SD, FICO, CRM, MM, HR, PS, BI, BO, PI, and integration of POS and PI, etc.). As a Zhuhai-based famous commercial enterprise, it has grown from a single store to a large amount of chain stores. Now the company has become a chain sales platform for household appliances in Zhuhai with the largest scale and the most professional services, exhibiting high presence in the household appliance sales business in Southern China. Taifeng Electronics has repeatedly been granted as "Zhuhai advanced private enterprise", "pre-indemnity enterprise with demonstrative product quality", "private enterprise bright star" and "ZHTV audience favourite brand of Zhuhai". Meanwhile the company has twice been rated as "contract-abiding and credit-oriented enterprise", and granted as "contract-abiding and credit-oriented enterprise of Guangdong" by Guangdong province administration for industry and commerce for sixteen consecutive years.

 

近年来,泰锋除主营家用电器外,经营范围也涉及到家居、建材、古典红木家具、汽车等,2014年在珠海上冲区域投入巨资自建了一栋达13万平方米的自有物业(泰锋O2O国际展馆),打造了集家电、家居、建材、红木为一体的专业市场综合体,年销售超过3亿元人民币。

In recent years, apart from sales of major household appliances, Taifeng has expanded its business scope to home furnishing, building materials, classical mahogany furniture and cars. It invested handsome money in the construction of a self-owned property with an area of 130 thousand square meters (Fengtai O2O International Exhibition Hall), creating a professional market complex combining home appliances, home furnishing, building materials and mahogany as a whole, whose annual sales exceeded 300 million RMB.

 

2017年,泰锋利用位于珠海市中心地理位置的自有物业泰锋大厦,投入巨资打造了一家面积近3万平方的大型文博古玩城,为珠海文化艺术产业树立了一面新旗帜。同年,泰锋电器跻身汽车行业,取得了东风启辰广汽三菱的珠海独家授权,目前已有两家泰锋4S店,业务涉及汽车销售、汽车售后维护。

In 2017, Taifeng took advantage of its own property "Taifeng tower" located in the center of Zhuhai, invested heavily in building a large cultural and antique city with an area of nearly 30 thousand square meters, which set up a new banner for Zhuhai's culture and art industry. In the same year, the company got into the automotive industry, and received the exclusive authorisation of "Venucin of Dongfeng " and " GMMC" in Zhuhai Area. At present, there are two TaiFeng 4S stores, which involve vehicle sales and after-sales maintenance.

 

数风流人物,还看今朝,在新的历史时期,泰锋正在向集团化管理方向迈进。

"To find out heroes, we must look up ahead." In this new era, Taifeng is making its stride towards group management. 

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